Coaching
Ongoing advisory for business leaders, founders and marketing managers.
- Regular cadence
- Sharper decisions
- A real sparring partner
Ready to (re)launch your business?
I help SMEs and startups turn their ideas, actions and marketing budget into real results.
9 years’ experience · 50+ companies worked with
Trusted by
The reality
Your business is moving, but not fast enough?
Your marketing lacks direction.
Your team is overwhelmed.
Priorities keep shifting.
You're investing without knowing what's actually working.
The result: missed opportunities, teams burning out and growth that stalls.
My role is simple: bring clarity, set the right priorities and build a concrete action plan with you - then help you execute it.
Positioning
I'm not just a marketing consultant.
Across my career I've worked in agencies, startups, SMEs and as a freelancer. One thing that experience taught me: growth never depends on marketing alone.
It depends on your offer, your tools, your organisation, your teams, and your ability to make the right calls - then execute fast. That's why my approach is holistic.
01
Strategy
02
Marketing & Acquisition
03
Product & Digital
04
Data & Performance
05
Management & Organisation
Services
How can I help you?
Audit & Strategy
Audit, roadmap, acquisition, CRM, tools and organisation.
- Full diagnostic
- Prioritised roadmap
- Actionable plan
Fractional Head of Growth
Outsourced marketing leadership, team coordination and growth structure.
- Growth direction
- Agency & freelancer coordination
- Long-term structure
Training & Workshops
Tailored training, team workshops and online modules (coming soon).
- Custom content
- Team workshops
- Online modules (coming soon)
The method
A simple and pragmatic approach.
Zero unnecessary jargon. One obsession: results and execution.
1
Understand
On-the-ground diagnostics, real listening and data. We look at what's actually happening.
2
Prioritise
We pinpoint what's really blocking growth and what matters most right now.
3
Execute
A concrete action plan. We ship - no slide decks gathering dust.
4
Optimise
We measure, adjust and double down on what works.
Lean Startup
I apply Eric Ries's Build–Measure–Learn loop: test fast, measure what matters, learn before you build - instead of spending months on something the market never asked for.
AAARRR - Pirate Metrics
I structure growth around the 6 stages of the funnel: Acquisition, Activation, Activity, Retention, Revenue, Referral. Every marketing lever maps to a specific stage. No loose ends.
Testimonials
What clients say about working together.
"
She always brought me solutions, not problems.
"
Manon blends marketing creativity with data-driven analysis to deliver real, effective actions perfectly aligned with business goals.
"
Thanks to her sharp analysis and ability to ask the right questions, she helped me broaden my perspective.
"
Brilliant ideas combined with an impressive ability to execute.
"
Manon thinks about things that the rest of us overlook.
"
The results have always been there. Her communication is clear and to the point.
About
An approach built in the field.
I started in advertising before specialising in growth marketing and digital strategy. I sit halfway between Growth Marketing Manager and Digital Strategist.
Today I help companies make the right calls, set their priorities and turn ambition into action.
Resources
Read it, apply it.
How to know if your marketing is really working: the essential dashboard for business leaders
The only KPIs that truly matter, and a 5-number dashboard for steering with confidence.
Client acquisition for SMEs: where to start (without an unlimited budget or marketing jargon)
A simple method for choosing your first acquisition channels, instead of trying to be everywhere at once.
Everything is urgent: how to prioritise your marketing actions when you run an SME
The impact × effort matrix and a simple weekly ritual to stop spreading yourself too thin.
First conversation
Let's talk about your project.
Every company is different. The fastest way to find out if I can help? Talk it through.