À propos

An approach built where strategy, creativity and execution meet.

As a Growth Marketing Manager and Digital Strategist, I work with SMEs, startups and marketing teams on growth, structure and performance.

I started in advertising, with training in art direction and several years in creative agencies, before moving into growth marketing, digital strategy and broader marketing project leadership.

Since 2020, I've worked as a freelance consultant with companies that need to clarify their priorities, structure how they operate and move projects forward with more coherence.

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What sets me apart

I don't come from a single world.

I've worked in advertising, at a growth agency, inside a SaaS startup, in e-commerce, in SMEs and as an independent consultant.

That breadth gave me a cross-functional view of growth: acquisition, positioning, CRM, tracking, content, automation, tools, data, team management and customer experience. The dual profile - part Growth Marketing Manager, part Digital Strategist - is what lets me connect strategic vision with day-to-day execution.

My job is usually to bridge ideas, business goals and the messy reality of execution. I help companies make better calls, then turn them into action.

A few numbers

0 years of experience in digital marketing & growth

0 companies I've worked with

0 certifications & professional training programmes

Experience

A hybrid career, from creative to growth.

Since 2020
Freelance Growth Marketing Manager & Digital Strategist

I work with clients on their marketing strategy, acquisition, tools, online customer experience and team structure.
- Marketing & digital audit
- Acquisition strategy
- Customer journey optimisation
- CRM, email & automation
- Tracking, data & reporting
- Vendor management
- Team coaching
- Growth recruitment & training
- MVP, branding, pricing, crowdfunding
2018 - 2020
Growth Lead · MAD Kings

At a growth marketing agency, I ran B2B and B2C projects for multiple clients in parallel: audits, strategy, execution and coordination of specialists (UX/UI designers, developers, copywriters, acquisition experts).
2017 - 2018
Growth Marketer · Digital Advice Group

Social media campaigns, advertising, email marketing, e-commerce and marketing automation for B2B and B2C clients.
2017
Growth Marketer · Earnieland

Customer acquisition and SEO/SEA strategy for a SaaS cashback extension.
2016
Digital Marketer · Qwerteach

Launched an online learning marketplace, with a focus on acquisition and content strategy.
2013 - 2016
Art Director Intern · Advertising agencies

Publicis, Leo Burnett, JWT, LikeFriends, Anouk & Co. I built my creative foundations here: campaign concepting, art direction and omnichannel advertising thinking.

Companies I've worked with

Different sectors, one common thread.

Energy, education, SaaS, e-commerce, services, real estate, mobility, digital platforms and early-stage ventures.

A selection of companies I've worked with across my career:

Electric by D'Ieteren,Solvay Executive Education,Cebir,VOO,Degroof Petercam,QNT,Etienne Piron,Ardennes Étapes,Pengo by Belfius,Tafsquare,Macmaniack,Touch2build,HappyKids,glooh,Start it @KBC,Earnieland,Qwerteach…

Training & Education

Always learning.

I keep investing in training to stay sharp across strategy, tech and the operational side.

Data & Analytics

Le Wagon Bali - Data Analytics Intensive Bootcamp

Growth Marketing

Elium Academy Brussels - Growth Marketing Bootcamp

Web Development

Le Wagon Brussels - Coding Bootcamp, Ruby on Rails

Creativity & Advertising

College of Advertising and Design - Advertising Concept

Certifications

+10 certifications - Google, LinkedIn, HubSpot, Meta, TOEIC…

Core skills

How I can help you.

Growth Marketing ManagerDigital StrategistDigital marketing strategyMarketing & growth auditB2B & B2C acquisitionCRM, email & automationTracking, analytics & reportingSEO & content strategyConversion rate optimisationProject & team managementStartup coaching & MVPAI applied to marketingCreative direction & advertising

How I work

I like to understand before I recommend.

Every company has its own constraints, blind spots and priorities. My job is to bring an outside perspective, ask the right questions and help teams move forward with more clarity.

I favour simple, structured, results-driven approaches.

No recommendations disconnected from reality. No unnecessary complexity.

The goal is a strategy you can actually execute - built where Growth Marketing Manager meets Digital Strategist.

First conversation

Want to talk it through?

If you're looking for someone who can connect strategy, marketing, tools, data and execution, let's take the time to talk.